Reflet
Read time:
4 min
Client:
Reflet
Industry:
Beauty CGI
Start:
End:
Duration:
4 Weeks
We had a clear vision for Reflet: We didn’t just want product shots. We wanted visuals that told the story of their hero ingredient, blue clay, in a way that felt scientific, premium, and emotionally engaging.
The challenge was to create two distinct visual universes within a single campaign: clean editorial product renders for e-commerce and advertising, and abstract ingredient storytelling through bubble and fluid simulations that evoke the purity and depth of blue clay.
Deliverables: 4 Renders + Video
Starting point
We want to make people feel the texture of the product before they even touch it. The blue clay should be the hero, alive, pure, almost scientific. And the bottle should feel like it belongs in a luxury apothecary.
Problem solving
Blue clay is known for its deep-cleansing, pore-purifying properties. To visualize this at a microscopic level, we designed a bubble simulation that evokes cellular biology, organic clusters of transparent spheres, each containing micro-droplets of air and moisture.
The result is something between scientific visualization and abstract art, exactly what luxury skincare brands need to differentiate on social media.
